A recent survey has revealed that nearly 60% of healthcare organisations in the US are behind on their digital health strategy. In some cases, companies didn’t have one at all.
The survey of 450 healthcare companies from Validic including hospitals, wellness companies, healthcare technology experts and pharmaceutical companies also found that 41% of those questioned said they are on track with their digital health plans.
A whitepaper associated with the survey suggests that in order to stay completive in healthcare, health services need to adopt digital approaches to gain a competitive advantage on other companies.
Laying out a case study, the whitepaper details the success of Kaiser Permanete’s digital health implementation. By e-visit in 2013 they seen more than 10m patients, with this number expected to rise drastically by next year. It is predicted that more patients will be seen through teleheath than in person.
Digital healthcare strategies have also helped Boston based company, Partners Healthcare. Heart-failure related hospital readmission among a certain group of high-risk patients has been reduced by 50%. A Midwest multi-speciality physician group, Utica Park Clinic also used analytics software to identify areas of improvement in the care of over 65,000 patients. In response to this they created communication, outreach and engagement programmes to help address patient needs.
Speaking in a statement, Balidic Chief Marketing Officer Chris Edwards said the purpose of the survey was to provide insights into the digital health industry, and figure out how the industry can be updated.
“We are seeing strong examples of companies who are innovating and making progress leveraging digital health to help them advance their overall business. It was interesting to find that more than half of healthcare organizations say they have no digital health strategy or are behind schedule. We know these companies are looking for a way to accelerate their digital health initiatives, and that is why we wanted share this information, as well as provide some commonalities of thriving healthcare organizations. Digital health is moving from being a competitive, speed-to-market advantage to being a vital component of a company’s success and relevance in the new healthcare landscape. Now is the time to be executing.”
Many companies can obviously benefit from digital health strategies. With many businesses and individuals alike experiencing the benefits of digital care, it is never too late for institutions to start their own rollout of digital care systems.
How do you think businesses in the medical sector can benefit from digital strategies? Let us know on social media!